Role Overview:
As a Digital Marketing Executive at B:Live, you will be an integral part of our marketing team, responsible
for expanding our EV Store network, generating high-quality leads, managing our lead management
system, and overseeing various digital communication platforms.

Key Responsibilities:
Network expansion lead generation:

  • Plan and implement lead generation campaigns, utilizing various digital marketing channels such
    as social media advertising, content marketing, and search engine optimization (SEO).
  • Analyze campaign performance and continuously optimize strategies to increase lead quality
    and quantity.

Lead Management System:

  • Manage and maintain our lead management system, ensuring accurate and up-to-date lead
  • Collaborate with sales teams to provide them with the necessary insights and support for
    effective lead nurturing and conversion.

Cloud Communication Platform Management:

  • Oversee the management of cloud communication platforms (e.g., chatbots, customer support
    systems) to enhance customer engagement and satisfaction.

Email & WhatsApp Marketing:

  • Execute effective email marketing campaigns to nurture leads and engage existing customers.
  • Develop and manage WhatsApp marketing strategies to communicate promotions, updates, and
    valuable content.

Website Management:

  • Ensure the Store Locator page and Franchise page on our website are up-to-date and userfriendly.
  • Collaborate with the web development team to improve website functionality, user experience,
    and overall design.

Qualifications and Skills:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Proven experience (2+ years) in digital marketing, preferably in the Automobile sector.
  • Proficiency in utilizing various digital marketing tools and platforms.
  • Strong analytical skills to track and measure the effectiveness of marketing campaigns.
  • Excellent written and verbal communication skills.
  • Solid understanding of SEO, SEM, social media advertising, and email marketing best practices.
  • Familiarity with cloud communication platforms and customer engagement tools.
Job Category: Marketing
Job Type: Full Time
Job Location: Bangalore

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