Digital Marketing Executive

Role Overview:
As a Digital Marketing Executive at B:Live, you will be an integral part of our marketing team, responsible
for expanding our EV Store network, generating high-quality leads, managing our lead management
system, and overseeing various digital communication platforms.

Key Responsibilities:
Network expansion lead generation:

• Plan and implement lead generation campaigns, utilizing various digital marketing channels such
  as social media advertising, content marketing, and search engine optimization (SEO).
• Analyze campaign performance and continuously optimize strategies to increase lead quality
  and quantity.

Lead Management System:

• Manage and maintain our lead management system, ensuring accurate and up-to-date lead
  information.
• Collaborate with sales teams to provide them with the necessary insights and support for
  effective lead nurturing and conversion.

Cloud Communication Platform Management:

• Oversee the management of cloud communication platforms (e.g., chatbots, customer support
  systems) to enhance customer engagement and satisfaction.

Email & WhatsApp Marketing:

• Execute effective email marketing campaigns to nurture leads and engage existing customers.
• Develop and manage WhatsApp marketing strategies to communicate promotions, updates, and
  valuable content.

Website Management:

• Ensure the Store Locator page and Franchise page on our website are up-to-date and userfriendly.
• Collaborate with the web development team to improve website functionality, user experience,
  and overall design.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience (2+ years) in digital marketing, preferably in the Automobile sector.
• Proficiency in utilizing various digital marketing tools and platforms.
• Strong analytical skills to track and measure the effectiveness of marketing campaigns.
• Excellent written and verbal communication skills.
• Solid understanding of SEO, SEM, social media advertising, and email marketing best practices.
• Familiarity with cloud communication platforms and customer engagement tools.